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Financial Writers

The History and Evolution of the Free Checking Account

April 23, 2012March 8, 2012 by Mike

I’ll start by setting the record straight on the origin of the free checking account. It wasn’t created by a banker. It was created in 1982 by a team of experts working at a small direct mail agency located in Lincoln, Nebraska.

It was one of seven unique checking accounts that were combined with a free gift and marketed as a complete turnkey marketing program under the name of Totally Free Checking and a Free Gift Too!

Master List of Free Checking Account Names

February 21, 2012February 14, 2012 by Mike

Free Checking Account Names Created 09/25/07 Updated 02/14/12 If your bank or credit union is considering introducing a free checking …

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Some Truths About Free Checking

February 20, 2012February 15, 2011 by Mike
Free Checking

Attention financial writers – many of the articles over the past year about the pending death of free checking are …

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Master List of Free Checking Account Names

Continue reading for the master list...
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