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free checking account

More Brokerages Offering Free Checking Accounts At A Time When Big Banks Don’t

March 14, 2012 by Mike

More brokerages are offering free checking accounts at a time when big banks do not. Are brokerage checking accounts a …

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Ally Bank Ad Offers Free Checking Without Mentioning Free Checking

March 13, 2012 by Mike

Talk about confusing the consumer.  Ally Bank offers a free checking account that pays interest – yes, pays interest.  The …

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Why Add a Monthly Fee if You Don’t Expect to Collect It?

March 13, 2012 by Mike

While I encountered numerous online articles about this move, it was one sentence in the article by JD Malone of …

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The History and Evolution of the Free Checking Account

April 23, 2012March 8, 2012 by Mike

I’ll start by setting the record straight on the origin of the free checking account. It wasn’t created by a banker. It was created in 1982 by a team of experts working at a small direct mail agency located in Lincoln, Nebraska.

It was one of seven unique checking accounts that were combined with a free gift and marketed as a complete turnkey marketing program under the name of Totally Free Checking and a Free Gift Too!

New Online Bank offers Free Checking

February 28, 2012 by Mike
tiaadirect checking account

Another online bank introduces Free Checking.  The week of February 13, 2012, teachers’ retirement plan tiaa-cref launched an online consumer …

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Master List of Free Checking Account Names

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