This ad appeared in the March 25, 2012 edition of the Lincoln Journal Star newspaper in Lincoln, Nebraska. Unfortunately for the bank, they named their free checking account Smart Checking and merely describe it as free in the ad. You’ll note the bank pays interest on this free checking account. To earn interest each month, […]
FirstBank wraps a bus in a giant ad promoting free checking and tops it off with a 25-foot long propeller on top. The ad reads, “Heli-Skiing, now as affordable as Free Checking.” Read more at Motivators
First Northern Bank, founded in 1910 in Dixon, California, continues offering Totally Free Checking to its customers in the surrounding counties which includes Sacramento. In addition to Totally Free Checking, the bank also offers 50+ Free Interest Checking (for customers age 50 and older) and Direct Deposit Free Interest Checking. These three checking accounts were […]
California’s largest credit union, Golden 1, continues promoting its free checking account. During March, 2012, a simple two-panel marketing flyer or buckslip is being distributed inside the branches in brochure holders located at the teller windows. While this is great news, the words “FREE CHECKING’’ are the smallest words on the front of the flyer […]
Safe Credit Union places a newspaper ad comparing themselves to the competition with 4 lines of large copy. With us, Checking is FREE. With them, its more like FEE.
Newspaper ad as WaMu merges into Chase. Ad stats WaMu Free Checking customers can experience the power of Chase.
Safe Credit Union advertises in the newspaper with the ad copy: Thanks to SAFE Credit Union, you can get cash rewards on purchases you make at your favorite retailers. Use your SAFE Visa Debit Card to make your purchases, and you can start racking up the rewards! With Cash Rewards, its SAFE to say that […]
This page-dominant ad for free checking being offered by the Nebraska Bank of Commerce appeared in the January 15, 2012 edition of the Lincoln Journal Star newspaper. The downside to this free checking ad is that it contains what could be mistaken as three competing headlines. The key point to be made with this ad […]
Talk about confusing the consumer. Ally Bank offers a free checking account that pays interest – yes, pays interest. The problem is that it failed to name its account Ally Free Checking. Yet, we see in this magazine ad in the February 24, 2012 issue of The Week magazine, Ally manages to use the powerful marketing word […]
Full page newspaper ad placed by Liberty First Credit Union. “Liberty First can help you fill in the blank.”
WaMu places a full page newspaper ad stating their merger with Chase. Customers with WaMu free checking will have checking accounts with Chase.
Bank of America displays a small square ad online for Free Checking as an online-only offer.