Washington Mutual Free Checking Newspaper Ad
Marketing SamplesNewspaper ad for Washington Mutual’s free checking account offering free checks for life, free ATM cash withdrawals, and one overdraft or bounced check fee waiver.
Bank of the West Free Checking Get $100 Newspaper Ad
Marketing SamplesBank of the West newspaper ad offering $100 with a free checking account, provided the account holder meets certain criteria.
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Banks’ free checking account now costs $100
Recommended Offsite ReadingsAfter years of offering no-fee checking accounts, major Florida banks are starting to charge customers who keep modest balances in their accounts. Consumers who cannot maintain high balances or meet other criteria could wind up paying $100 or more a year for what used to be a free checking account. Read more: Herald Tribune
Two Surveys Show Banks and Customers Miles Apart on Free Checking
Recommended Offsite ReadingsTwo recent surveys highlight the chasm between what banks feel they must implement to remain profitable and what customers will tolerate in the way of new fees, restrictions, and requirements on their currently free checking accounts. Read more: ACTON Marketing
Free Checking Has a New Owner in Sacramento
Recommended Offsite ReadingsIt wasn’t that long ago that Washington Mutual (WaMu) owned the free checking market in Sacramento. For several years its entire marketing campaign centered on its ubiquitous free checking account. Unfortunately, this ongoing free checking campaign came to an abrupt end on September 25, 2008 when it was announced that the federal government had arranged [...]
Free Checking Online
Consumers, FeaturedIt’s important to distinguish between online-only banks that offer a free checking account and being able to apply for a free checking account online. This brief article will cover the internet-only banks offering free checking online. At this time of publication, your author is aware of only six U.S. banks that qualify as online-only banks. [...]
Small Credit Union Takes on Mega-Banks over FREE Checking
Banks & Credit Unions, FeaturedHere’s a story that’s almost too good to be true. It’s your classic David versus Goliath story. Instead of sitting back and remaining silent as the big mega-banks attempt to destroy the free checking account while adding new and higher fees to all checking accounts, the Long Island-based Bethpage Credit Union is taking action. Not [...]
Some Truths About Free Checking
Featured, Financial WritersAttention financial writers – many of the articles over the past year about the pending death of free checking are based on erroneous information. One of our goals with this site dedicated to the free checking account is to provide the truth about free checking. As a financial writer we trust you’ll visit this site [...]
Check it out – There’s a Bank or Credit Union Offering Free Checking in Your Neighborhood
Consumers, FeaturedATTENTION CONSUMERS: Not all free checking accounts have the word “free” in them. Yes, I agree it doesn’t make sense for a bank or credit union to offer a free checking account yet call it something other than free checking. But, this is exactly what the two hottest online banks have done. The free checking [...]
Ally Bank Offers a FREE Checking Account
Consumers, FeaturedThe banner ads are all over the Internet. Recently, the marketing team at Ally Bank began aggressively marketing the checking account it launched in January 2010 – a free checking account. What’s strange is that for some reason they decided against naming it “Free Checking” or in the case of Ally Bank, “Free Checking with [...]
Free Checking the Ally Bank Way
Recommended Offsite ReadingsAre the mega-banks hiding the truth about free checking? If free checking isn’t profitable, then how do you explain the free checking accounts being offered by Ally Bank and ING Direct? Of course, neither online bank calls its free checking account free checking. Actually, it appears free checking can be very profitable – just not [...]
Want Free Checking? Check Out Credit Unions
Recommended Offsite ReadingsBankrate surveyed the 50 largest credit unions across the country and found free checking accounts at 39 of them. Plus the majority of institutions surveyed — 41 of the 50 credit unions — have no balance requirement or monthly fee on their checking accounts. Read more: Want free checking? Check out credit unions | Bankrate.com