Safe Credit Union places a newspaper ad comparing themselves to the competition with 4 lines of large copy.
With us, Checking is FREE.
With them, its more like FEE.
This page-dominant ad for free checking being offered by the Nebraska Bank of Commerce appeared in the January 15, 2012 edition of the Lincoln Journal Star newspaper. The downside to this free checking ad is that it contains what could be mistaken as three competing headlines. The key point to be made with this ad is that “NBC Still Offers Free Checking.” At least this bank, unlike so many today, continues using the name “Free Checking Account” versus less impactful names like Value Checking and Regular Checking. One would hope that more banks and credit unions would spend marketing dollars promoting Free Checking online, in the newspaper, in outdoor, and using radio spots.