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The History and Evolution of the Free Checking Account

April 23, 2012March 8, 2012 by Mike

I’ll start by setting the record straight on the origin of the free checking account. It wasn’t created by a banker. It was created in 1982 by a team of experts working at a small direct mail agency located in Lincoln, Nebraska.

It was one of seven unique checking accounts that were combined with a free gift and marketed as a complete turnkey marketing program under the name of Totally Free Checking and a Free Gift Too!

Is Dropping Free Checking a PR Blunder for Wells Fargo?

March 29, 2012March 8, 2012 by Mike
wells-fargo-employees

Remember when Forrest Gump reminded us that “stupid is as stupid does?” When Bank of America and Chase dropped free …

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Regulation DD and Free Checking

February 21, 2012 by Mike
federal reserve

Free checking is labeled “free” for one simple reason – the word “free” is the single most powerful word used …

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Free Checking Online

February 20, 2012February 22, 2011 by Mike
free checking online

It’s important to distinguish between online-only banks that offer a free checking account and being able to apply for a …

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Free Checking Qualifies as Life Line Checking

February 17, 2011 by Mike
Lifeline checking

Life line checking is an account designed specifically for low-income consumers who previously had no banking relationship.  Generally, a life …

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Master List of Free Checking Account Names

Continue reading for the master list...
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