I’ll start by setting the record straight on the origin of the free checking account. It wasn’t created by a banker. It was created in 1982 by a team of experts working at a small direct mail agency located in Lincoln, Nebraska.
It was one of seven unique checking accounts that were combined with a free gift and marketed as a complete turnkey marketing program under the name of Totally Free Checking and a Free Gift Too!
Remember when Forrest Gump reminded us that “stupid is as stupid does?” When Bank of America and Chase dropped free …
Read moreIs Dropping Free Checking a PR Blunder for Wells Fargo?
Free checking is labeled “free” for one simple reason – the word “free” is the single most powerful word used …
It’s important to distinguish between online-only banks that offer a free checking account and being able to apply for a …
Life line checking is an account designed specifically for low-income consumers who previously had no banking relationship. Generally, a life …