Golden1 Free Checking Two Panel Brochure
California’s largest credit union, Golden 1, continues promoting its free checking account. During March, 2012, a simple two-panel marketing flyer …
financial institution
The Highly Exaggerated Death of Free Checking
For the past two years, we’ve all heard the mantra: free checking is dead. It was widely assumed in the …
Americans Would Rather Switch Banks Than Pay Checking Fees
What effect does raising fees have on the customer? A negative one. Tacking new fees onto existing checking accounts would …
One Credit Union Starts to Promote on Free Checking
At least one CU has begun to promote itself as a remaining source of free checking accounts. The $837 million …
The Clash of Free Checking
The fear in shifting away from free checking, of course, is that customers will walk out the door. What reasonable …