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The History and Evolution of the Free Checking Account

April 23, 2012March 8, 2012 by Mike

I’ll start by setting the record straight on the origin of the free checking account. It wasn’t created by a banker. It was created in 1982 by a team of experts working at a small direct mail agency located in Lincoln, Nebraska.

It was one of seven unique checking accounts that were combined with a free gift and marketed as a complete turnkey marketing program under the name of Totally Free Checking and a Free Gift Too!

Is Dropping Free Checking a PR Blunder for Wells Fargo?

March 29, 2012March 8, 2012 by Mike
wells-fargo-employees

Remember when Forrest Gump reminded us that “stupid is as stupid does?” When Bank of America and Chase dropped free …

Read moreIs Dropping Free Checking a PR Blunder for Wells Fargo?

Regulation DD and Free Checking

February 21, 2012 by Mike
federal reserve

Free checking is labeled “free” for one simple reason – the word “free” is the single most powerful word used …

Read moreRegulation DD and Free Checking

The Highly Exaggerated Death of Free Checking

January 6, 2012 by Mike

For the past two years, we’ve all heard the mantra: free checking is dead. It was widely assumed in the …

Read moreThe Highly Exaggerated Death of Free Checking

Free Checking Profitability and the Role of Fee Income

March 8, 2011March 8, 2011 by Mike

This is a very informative article on free checking profitability from Bob O’Meara, director or research for the Raddon Financial …

Read moreFree Checking Profitability and the Role of Fee Income

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Master List of Free Checking Account Names

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