Blaming Free Checking is a Red Herring: A Rebuttal
Steve Topper, writer for ActonFS, writes in rebuttal to this blog post: How Durbin will Speed the Decline in Branch Banking. …
credit unions
Golden1 Free Checking Two Panel Brochure
California’s largest credit union, Golden 1, continues promoting its free checking account. During March, 2012, a simple two-panel marketing flyer …
Nebraska Bank of Commerce Free Checking Newspaper Ad
This page-dominant ad for free checking being offered by the Nebraska Bank of Commerce appeared in the January 15, 2012 …
The History and Evolution of the Free Checking Account
I’ll start by setting the record straight on the origin of the free checking account. It wasn’t created by a banker. It was created in 1982 by a team of experts working at a small direct mail agency located in Lincoln, Nebraska.
It was one of seven unique checking accounts that were combined with a free gift and marketed as a complete turnkey marketing program under the name of Totally Free Checking and a Free Gift Too!
Regulation DD and Free Checking
Free checking is labeled “free” for one simple reason – the word “free” is the single most powerful word used …