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bank marketing

The History and Evolution of the Free Checking Account

April 23, 2012March 8, 2012 by Mike

I’ll start by setting the record straight on the origin of the free checking account. It wasn’t created by a banker. It was created in 1982 by a team of experts working at a small direct mail agency located in Lincoln, Nebraska.

It was one of seven unique checking accounts that were combined with a free gift and marketed as a complete turnkey marketing program under the name of Totally Free Checking and a Free Gift Too!

Master List of Free Checking Account Names

Continue reading for the master list...
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