Newspaper ad as WaMu merges into Chase. Ad stats WaMu Free Checking customers can experience the power of Chase.
Safe Credit Union advertises in the newspaper with the ad copy:
Thanks to SAFE Credit Union, you can get cash rewards on purchases you make at your favorite retailers. Use your SAFE Visa Debit Card to make your purchases, and you can start racking up the rewards! With Cash Rewards, its SAFE to say that shopping pays! Learn more at safecu.org.
This page-dominant ad for free checking being offered by the Nebraska Bank of Commerce appeared in the January 15, 2012 edition of the Lincoln Journal Star newspaper. The downside to this free checking ad is that it contains what could be mistaken as three competing headlines. The key point to be made with this ad is that “NBC Still Offers Free Checking.” At least this bank, unlike so many today, continues using the name “Free Checking Account” versus less impactful names like Value Checking and Regular Checking. One would hope that more banks and credit unions would spend marketing dollars promoting Free Checking online, in the newspaper, in outdoor, and using radio spots.
Talk about confusing the consumer. Ally Bank offers a free checking account that pays interest – yes, pays interest. The problem is that it failed to name its account Ally Free Checking. Yet, we see in this magazine ad in the February 24, 2012 issue of The Week magazine, Ally manages to use the powerful marketing word “Free” in the headline. Why not simply call it Free Checking or Ally Bank Free Checking or Ally Free Checking? What would possess a bank to offer free checking while naming it something else?