Free Checking and Debit Incentives Post-Durbin

free checking durbinFree checking and debit card incentives are here to stay regardless of what happens with the Durbin Amendment because both continue to make sense for banks.

Fact No. 1: Net interchange revenue, the focus of Durbin, is only about 15% of the total revenue of the average DDA.

Fact No. 2: On average, 85% of revenue per account is directly related to debit card use.

Fact No. 3: Personal Identification Number (PIN) transactions are as profitable, or more so, than signature debit transactions and experience substantially less fraud losses.

Fact No. 4: Free checking is here to stay.

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