Ally Bank runs a magazine ad for its Interest Checking Account.
- Bank of the West Ends Free Checking
- Bank of the West Ends Free CheckingPosted 6 years ago
Update About Bank of the West:
Bank of the West is owned by the large French bank, PNB Paribas. It is very likely the decision to no longer offer free checking…
- Master List of Free Checking Account Names
- Master List of Free Checking Account NamesPosted 6 years ago
Free Checking Account Names
If your bank or credit union is considering introducing a free checking account, or renaming an existing account, this list of free checking account names…
- PNC, Nation’s Sixth Largest Bank, Keeps the Free Checking Account
- PNC, Nation’s Sixth Largest Bank, Keeps the F…Posted 7 years ago
Refusing to follow the lead of the four mega-banks, senior management at Pittsburgh-based PNC Bank announced recently that it will continue offering free checking to its customers. According to the…
- Free Checking Online
- Free Checking OnlinePosted 7 years ago
It’s important to distinguish between online-only banks that offer a free checking account and being able to apply for a free checking account online.
This brief article will cover the internet-only…
- Small Credit Union Takes on Mega-Banks over FREE Checking
- Small Credit Union Takes on Mega-Banks over F…Posted 7 years ago
Here’s a story that’s almost too good to be true. It’s your classic David versus Goliath story.
Instead of sitting back and remaining silent as the big mega-banks attempt to destroy…
- Some Truths About Free Checking
- Some Truths About Free CheckingPosted 7 years ago
Attention financial writers – many of the articles over the past year about the pending death of free checking are based on erroneous information.
One of our goals with this site…
- Check it out – There’s a Bank or Credit Union Offering Free Checking in Your Neighborhood
- Check it out – There’s a Bank or Credit Union…Posted 7 years ago
ATTENTION CONSUMERS: Not all free checking accounts have the word “free” in them. Yes, I agree it doesn’t make sense for a bank or credit union to offer a free…
- Ally Bank Offers a FREE Checking Account
- Ally Bank Offers a FREE Checking AccountPosted 7 years ago
The banner ads are all over the Internet.
Recently, the marketing team at Ally Bank began aggressively marketing the checking account it launched in January 2010 – a free checking account.…
- Free Checking Is Alive and Well
- Free Checking Is Alive and WellPosted 7 years ago
Attention bankers and consumers: Free Checking is alive and well and isn’t going away anytime soon!
On the other hand, if you believe a majority of the media stories on the…
Bank of the West newspaper ad offering $100 with a free checking account, provided the account holder meets certain criteria.
Bank of the West’s latest newspaper ad, which reads: Free checking so free, it’s worth reading the fine print below.
After years of offering no-fee checking accounts, major Florida banks are starting to charge customers who keep modest balances in their accounts. Consumers who cannot maintain high balances or meet other criteria could wind up paying $100 or more a year for what used to be a free checking account. Read more: Herald Tribune
Two recent surveys highlight the chasm between what banks feel they must implement to remain profitable and what customers will tolerate in the way of new fees, restrictions, and requirements on their currently free checking accounts. Read more: ACTON Marketing
The nation’s largest banks are testing how much their customers are willing to pay for checking-account services that used to be free. Bank of America Corp. and J.P. Morgan Chase & Co., the two biggest banks as measured by assets, have begun trying new fees in pilot tests from Hayward, Wis., to Newnan, Ga. They include […]
It wasn’t that long ago that Washington Mutual (WaMu) owned the free checking market in Sacramento. For several years its entire marketing campaign centered on its ubiquitous free checking account. Unfortunately, this ongoing free checking campaign came to an abrupt end on September 25, 2008 when it was announced that the federal government had arranged […]
It’s important to distinguish between online-only banks that offer a free checking account and being able to apply for a free checking account online. This brief article will cover the internet-only banks offering free checking online. At this time of publication, your author is aware of only six U.S. banks that qualify as online-only banks. […]
Are we about to see the end of free checking? There are indications that free checking may be on the way out. With overdraft fees capped in the U.S. by a recent bit of financial reform legislation, banks are looking for ways to keep the revenue coming in. One of those ways to take free checking accounts and […]
In an amazingly unanimous vote, the Republican and Democrat state senators condemned a specific amendment from U.S. Senate Majority Whip Dick Durbin (D-Ill.) and the corresponding proposed rule from the Federal Reserve implementing a debit price control scheme that benefits Walgreens, Home Depot, and some of the nation’s biggest retailers and shifts costs to consumers in terms […]
Here’s a story that’s almost too good to be true. It’s your classic David versus Goliath story. Instead of sitting back and remaining silent as the big mega-banks attempt to destroy the free checking account while adding new and higher fees to all checking accounts, the Long Island-based Bethpage Credit Union is taking action. Not […]
Remember, one of the basic rules of marketing is to “know your customer.” Consider this: If you really have your customer’s best interest in mind, would you try to sell her a $34,600 Ford Taurus Limited when she’s been very happy with her six-year-old Ford Focus that cost her less than $13,000? Well, this is […]