Free Checking Qualifies as Life Line Checking
Life line checking is an account designed specifically for low-income consumers who previously had no banking relationship. Generally, a life …
Recommended Offsite Readings
Does Tweaking Improve Free Checking Ad?
It’s the same free checking message from my local credit union but with a slightly different look. Sometimes, it’s possible …
Free Checking the Ally Bank Way
Are the mega-banks hiding the truth about free checking? If free checking isn’t profitable, then how do you explain the …
Industry Experts Get ‘F’ in History (Stories about Free Checking Continue Repeating Misinformation)
These typical “death of free checking” stories that pop up everywhere the mega-banks have locations say free checking began in …
Free Checking Becomes Fee Checking
To clarify, it is still possible to have free checking. Free checking just isn’t as common as it was in …