Does Tweaking Improve Free Checking Ad?
It’s the same free checking message from my local credit union but with a slightly different look. Sometimes, it’s possible …
marketing
Some Truths About Free Checking
Attention financial writers – many of the articles over the past year about the pending death of free checking are …
Ally Bank Offers a FREE Checking Account
The banner ads are all over the Internet. Recently, the marketing team at Ally Bank began aggressively marketing the checking …
Free Checking the Ally Bank Way
Are the mega-banks hiding the truth about free checking? If free checking isn’t profitable, then how do you explain the …
The Changing Cost Structure of Free Checking
It has come to the point that every time I encounter another ridiculous media article about the pending demise of …