Tag Archives: free checking accounts

Industry Experts Get ‘F’ in History (Stories about Free Checking Continue Repeating Misinformation)

These typical “death of free checking” stories that pop up everywhere the mega-banks have locations say free checking began in 1994 at Washington Mutual. Wrong. Free checking was not invented 20 years ago by the executives at another regional bank either (as some stories claim), or by any big bank. ACTON Marketing was the first […]

The Clash of Free Checking

The fear in shifting away from free checking, of course, is that customers will walk out the door.  What reasonable consumer would want to suddenly pay for something that they’ve become accustomed to getting for free?  This fear is not completely unfounded, as consumers repeatedly tell us that they really, really like their free checking […]