Safe Credit Union advertises in the newspaper with the ad copy: Thanks to SAFE Credit Union, you can get cash rewards on purchases you make at your favorite retailers. Use your SAFE Visa Debit Card to make your purchases, and you can start racking up the rewards! With Cash Rewards, its SAFE to say that […]
This page-dominant ad for free checking being offered by the Nebraska Bank of Commerce appeared in the January 15, 2012 edition of the Lincoln Journal Star newspaper. The downside to this free checking ad is that it contains what could be mistaken as three competing headlines. The key point to be made with this ad […]
More brokerages are offering free checking accounts at a time when big banks do not. Are brokerage checking accounts a viable alternative to bank accounts? Definitely. They may even be better. Firstly, just like banks, deposits in brokerage checking accounts are FDIC-insured. This is a common concern because brokerage investment accounts are not FDIC-insured. Accountholders […]
Talk about confusing the consumer. Ally Bank offers a free checking account that pays interest – yes, pays interest. The problem is that it failed to name its account Ally Free Checking. Yet, we see in this magazine ad in the February 24, 2012 issue of The Week magazine, Ally manages to use the powerful marketing word […]
While I encountered numerous online articles about this move, it was one sentence in the article by JD Malone of Allentown, Pennsylvania’s newspaper The Morning Call that got my attention. The sentence reads: “Wells Fargo told Reuters that it believes 80% of customers will avoid the fee altogether and that it is offering a $2 discount on […]
Secretary of State William F. Galvin vowed to press Bank of America and other big banks in Massachusetts to offer free checking accounts to young adults and the elderly, something most community banks already offer. Galvin said he is seeking legislation to bar banks from holding state or local government deposits in Massachusetts unless they […]
Full page newspaper ad placed by Liberty First Credit Union. “Liberty First can help you fill in the blank.”
WaMu places a full page newspaper ad stating their merger with Chase. Customers with WaMu free checking will have checking accounts with Chase.
I’ll start by setting the record straight on the origin of the free checking account. It wasn’t created by a banker. It was created in 1982 by a team of experts working at a small direct mail agency located in Lincoln, Nebraska. It was one of seven unique checking accounts that were combined with a […]
Remember when Forrest Gump reminded us that “stupid is as stupid does?” When Bank of America and Chase dropped free checking for existing customers, they did it all at once. In this manner, the negative publicity and resulting media stories came and went within a day or two. So, why would senior management at Wells […]
Bank of America displays a small square ad online for Free Checking as an online-only offer.
First Bank placed a banner advertisement facing a busy street with an additional poster on an office window in the background. The banner states, “We still have FREE CHECKING!”