Newspaper ad for Washington Mutual’s free checking account offering free checks for life, free ATM cash withdrawals, and one overdraft or bounced check fee waiver.
It wasn’t that long ago that Washington Mutual (WaMu) owned the free checking market in Sacramento. For several years its entire marketing campaign centered on its ubiquitous free checking account. Unfortunately, this ongoing free checking campaign came to an abrupt end on September 25, 2008 when it was announced that the federal government had arranged […]
Attention financial writers – many of the articles over the past year about the pending death of free checking are based on erroneous information. One of our goals with this site dedicated to the free checking account is to provide the truth about free checking. As a financial writer we trust you’ll visit this site […]
These typical “death of free checking” stories that pop up everywhere the mega-banks have locations say free checking began in 1994 at Washington Mutual. Wrong. Free checking was not invented 20 years ago by the executives at another regional bank either (as some stories claim), or by any big bank. ACTON Marketing was the first […]