Ally Bank Magazine Ad What You Like About Free Checking
Marketing SamplesAlly Bank runs a magazine ad for its Interest Checking Account.
Bank of the West Free Checking Newspaper Ad
Marketing SamplesBank of the West’s latest newspaper ad, which reads: Free checking so free, it’s worth reading the fine print below.
Two Surveys Show Banks and Customers Miles Apart on Free Checking
Recommended Offsite ReadingsTwo recent surveys highlight the chasm between what banks feel they must implement to remain profitable and what customers will tolerate in the way of new fees, restrictions, and requirements on their currently free checking accounts. Read more: ACTON Marketing
Free Checking Has a New Owner in Sacramento
Recommended Offsite ReadingsIt wasn’t that long ago that Washington Mutual (WaMu) owned the free checking market in Sacramento. For several years its entire marketing campaign centered on its ubiquitous free checking account. Unfortunately, this ongoing free checking campaign came to an abrupt end on September 25, 2008 when it was announced that the federal government had arranged [...]
Free Checking Online
Consumers, FeaturedIt’s important to distinguish between online-only banks that offer a free checking account and being able to apply for a free checking account online. This brief article will cover the internet-only banks offering free checking online. At this time of publication, your author is aware of only six U.S. banks that qualify as online-only banks. [...]
Dick Durbin Is Stealing Your Free Checking!
Recommended Offsite ReadingsIn an amazingly unanimous vote, the Republican and Democrat state senators condemned a specific amendment from U.S. Senate Majority Whip Dick Durbin (D-Ill.) and the corresponding proposed rule from the Federal Reserve implementing a debit price control scheme that benefits Walgreens, Home Depot, and some of the nation’s biggest retailers and shifts costs to consumers in terms [...]
Free Checking Qualifies as Life Line Checking
Recommended Offsite ReadingsLife line checking is an account designed specifically for low-income consumers who previously had no banking relationship. Generally, a life line account has no minimum balance requirement and no, or a very low, monthly fee. In other words – free checking. With all the chatter in the media about the four big mega-banks dropping free [...]
Does Tweaking Improve Free Checking Ad?
Recommended Offsite ReadingsIt’s the same free checking message from my local credit union but with a slightly different look. Sometimes, it’s possible to make minor changes to a bank’s or credit union’s newspaper ad and improve the chances that it gets noticed more frequently and generates more response. Unfortunately, unless you test both versions on the same [...]
Ally Bank Offers a FREE Checking Account
Consumers, FeaturedThe banner ads are all over the Internet. Recently, the marketing team at Ally Bank began aggressively marketing the checking account it launched in January 2010 – a free checking account. What’s strange is that for some reason they decided against naming it “Free Checking” or in the case of Ally Bank, “Free Checking with [...]
Free Checking Becomes Fee Checking
Recommended Offsite ReadingsTo clarify, it is still possible to have free checking. Free checking just isn’t as common as it was in the past, and consumers shouldn’t expect to have the free service without jumping through several hoops. For the most part, free checking is available if a) you meet a big bank’s often-confusing account requirements, which [...]
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At Many Big Banks, No More Free Checking
Recommended Offsite ReadingsReversing a trend that began in the mid-1990s, big banks are imposing new fees on their least-profitable customers — those who want just a bare-bones checking account. Those who can’t maintain fat balances, or who don’t use other services that would make them more lucrative to a bank, probably will need to cough up about [...]
Will Customers Freak Out If You Kill Free Checking?
Recommended Offsite ReadingsWith balance sheets reeling from lost NSF- and interchange income, retail financial institutions are grappling with two big questions: 1. “Should we eliminate free checking?” 2. “Should we introduce new fees or account requirements?” Before you answer those questions, you should check out this report, “Free Checking & The Banking Customer.” It’s a nationwide U.S. research [...]