Tag Archives: financial institution
bank free checking

Americans Would Rather Switch Banks Than Pay Checking Fees

What effect does raising fees have on the customer? A negative one. Tacking new fees onto existing checking accounts would get some 64 percent of customers to consider taking their business elsewhere, according to data published Monday by Bankrate.com. The poll of 1,006 Americans conducted by Princeton Survey Research also showed that the number of people […]

The Clash of Free Checking

The fear in shifting away from free checking, of course, is that customers will walk out the door.  What reasonable consumer would want to suddenly pay for something that they’ve become accustomed to getting for free?  This fear is not completely unfounded, as consumers repeatedly tell us that they really, really like their free checking […]