Small Credit Union Takes on Mega-Banks over FREE Checking
Here’s a story that’s almost too good to be true. It’s your classic David versus Goliath story. Instead of sitting …
A Poor Substitute for Free Checking
Remember, one of the basic rules of marketing is to “know your customer.” Consider this: If you really have your …
Free Checking Qualifies as Life Line Checking
Life line checking is an account designed specifically for low-income consumers who previously had no banking relationship. Generally, a life …
Does Tweaking Improve Free Checking Ad?
It’s the same free checking message from my local credit union but with a slightly different look. Sometimes, it’s possible …
Some Truths About Free Checking
Attention financial writers – many of the articles over the past year about the pending death of free checking are …