Are Consumers Revolting With Free Checking Ending At Wells Fargo?
Two weeks ago, Wells Fargo said it will impose a $7 monthly account fee in six states, including Connecticut, effectively …
consumer behavior
The History and Evolution of the Free Checking Account
I’ll start by setting the record straight on the origin of the free checking account. It wasn’t created by a banker. It was created in 1982 by a team of experts working at a small direct mail agency located in Lincoln, Nebraska.
It was one of seven unique checking accounts that were combined with a free gift and marketed as a complete turnkey marketing program under the name of Totally Free Checking and a Free Gift Too!
Free Checking Profitability and the Role of Fee Income
This is a very informative article on free checking profitability from Bob O’Meara, director or research for the Raddon Financial …