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consumer behavior

Are Consumers Revolting With Free Checking Ending At Wells Fargo?

March 29, 2012March 25, 2012 by Mike
Ken Gosslin

Two weeks ago, Wells Fargo said it will impose a $7 monthly account fee in six states, including Connecticut, effectively …

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The History and Evolution of the Free Checking Account

April 23, 2012March 8, 2012 by Mike

I’ll start by setting the record straight on the origin of the free checking account. It wasn’t created by a banker. It was created in 1982 by a team of experts working at a small direct mail agency located in Lincoln, Nebraska.

It was one of seven unique checking accounts that were combined with a free gift and marketed as a complete turnkey marketing program under the name of Totally Free Checking and a Free Gift Too!

Free Checking Profitability and the Role of Fee Income

March 8, 2011March 8, 2011 by Mike

This is a very informative article on free checking profitability from Bob O’Meara, director or research for the Raddon Financial …

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Master List of Free Checking Account Names

Continue reading for the master list...
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