Talk about confusing the consumer. Ally Bank offers a free checking account that pays interest – yes, pays interest. The …
Read moreAlly Bank Ad Offers Free Checking Without Mentioning Free Checking
What are the odds that this time next year we’ll be reading an article with a headline that goes something …
This is a very informative article on free checking profitability from Bob O’Meara, director or research for the Raddon Financial …
Read moreFree Checking Profitability and the Role of Fee Income
Ally Bank free checking advertisement found in Business Week magazine. Ad reads: A checking account should accumulate interest, not fees.
Ally Bank free checking ad found on a bus stop in San Francisco. Reads, “We don’t take money. We take …