If all these financial writers cared about their millions of readers, perhaps they’d jump aboard the free checking is alive and well bandwagon and ignore the reckless behavior being exhibited by the mega-banks and a few followers as they throw free checking under the bus.
Senior management at PNC Bank made a wise decision to continue offering free checking to the approximately 70% of its customers with free checking today. Yes, you read that right – 70%.
This figure, alone, tells you how important free checking is to a vast majority of consumers. It’s the account of choice. A free report on the consumer and free checking is available here.
For those readers unfamiliar with Pittsburgh-based PNC Bank, it has 2,470 branches in 14 states with approximately 5 million checking customers. This is one of America’s largest banks.
Read more: ACTON Marketing