Does Tweaking Improve Free Checking Ad?

Free Checking newspaper advertisingIt’s the same free checking message from my local credit union but with a slightly different look.

Sometimes, it’s possible to make minor changes to a bank’s or credit union’s newspaper ad and improve the chances that it gets noticed more frequently and generates more response.

Unfortunately, unless you test both versions on the same day in the same newspaper (called a split-run test), it’s almost impossible to determine if one version works better than the other.  While split-run tests are fairly easy in direct mail and emails, they are a bit more complicated in your local newspaper.

Read more: ACTON Marketing

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