As a financial services marketer, have you ever sat down and thought about checking accounts in great detail?
Odds are, your bank or credit union offers customers and prospects an array of checking account choices. Too many, perhaps!
I suspect most checking accounts are developed one at a time and each one is based on what the competition is doing. And over time you end up with an overlapping array of checking accounts – some good, some mediocre, and possibly one or more bad ones.