A Poor Substitute for Free Checking

free checking features and benefitsRemember, one of the basic rules of marketing is to “know your customer.”

Consider this: If you really have your customer’s best interest in mind, would you try to sell her a $34,600 Ford Taurus Limited when she’s been very happy with her six-year-old Ford Focus that cost her less than $13,000?

Well, this is what you’d be doing if you drop free checking and agree to participate in the new “Preferred Checking” program being offered by a vendor to the financial services industry.

This would be a perfect example of a bank or credit union putting its needs above those of the customer.

Read more: ACTON Marketing

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