Remember, one of the basic rules of marketing is to “know your customer.”
Consider this: If you really have your customer’s best interest in mind, would you try to sell her a $34,600 Ford Taurus Limited when she’s been very happy with her six-year-old Ford Focus that cost her less than $13,000?
Well, this is what you’d be doing if you drop free checking and agree to participate in the new “Preferred Checking” program being offered by a vendor to the financial services industry.
This would be a perfect example of a bank or credit union putting its needs above those of the customer.
Read more: ACTON Marketing